Swedish electric motorcycle maker launches line of bikes for kids
Swedish electric motorcycle maker CAKE is launching three new two-wheelers aimed at young riders. The company hopes to build confidence among children and show them the joy of two-wheeled fun.
The CAKE Kids Evolution Program for riders who are 2-8+ years old. Ready, Steady and Go, each serve a different age group and level of skill.
CAKE CEO Stefan Ytterborn says he’s been disturbingly surprised by the number of motorized off-road kids bikes that have hit the market lately.
“With the CAKE line of bikes, we want to excite young riders and stress safety,” Ytterborn said. “You need to learn how to walk before you run, and you need to master your balance before you start playing around with a throttle”
CAKE says these bikes are deeply rooted in the promise of combining quality with excitement.
A busy 2022 for CAKE
The new line of bikes for kids are the latest in a series of moves the Swedish electric motorcycle maker has launched recently.
CAKE announced this month a new global program, re:CAKE, aimed at extending the life cycle of its motorcycles. In March, CAKE said they were evaluating using paper as an alternative to plastic in their products.
Ytterborn said these initiatives highlight the values the company holds, aimed at tackling sustainability issues.
“When it comes to sustainability and the transition that needs to happen, we need to contribute the best we can from different perspectives,” Ytterborn said, mentioning it’s a collective effort. “The biggest challenge is our pace of consumption.”
Stefan Ytterborn will speak on the “Value Driven Entrepreneurship – The Road to International Success” panel at Techarenan Summit. The all-day event on April 26th at the Waterfront Congress Centre is free of charge, and you can register online at Techarenan Summit 2022.
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